McDonald’s Corporation
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Childhood obesity and type 2 diabetes.
“With obesity often comes debilitating, even fatal Type 2 diabetes. These are epidemics that America cannot ignore. The McDonald’s and Scripps Research alignment represents advancement in the effort to change the landscape of these severe pediatric health issues, and to find solutions that will benefit future generations of healthy adults in America.” “McDonald’s overall goal is to make a diffe...
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As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. In this paper, I will discuss some critical business strategies, which linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction...
متن کاملSimilarities between Competitors and the Implications for Location Strategies
Although Burger King and McDonald’s are widely recognized as direct competitors, there may be enough differences in customer profiles between the two chains to recommend or justify divergent location strategies. In this regard, the authors use ordinary least-squares (OLS) regression to test whether site and trade-area criteria can explain individual store sales and if such criteria are consiste...
متن کاملRonald McDonald Be Forced to Retire ?
137 Should Ronald McDonald Be Forced to Retire? Austin Duong Abstract The paper focuses on the ethics and politics of the advertisements from fast food companies, particularly McDonald’s toward young children as consumers. It looks at various means and strategies of advertising designed specifically to children and the effect of advertising toward childhood obesity and diet choices. Using vario...
متن کاملMcDonald’s New Communication Strategy on Changing Attitudes and Lifestyle
Achieving and maintaining wide-scale positive dietary and lifestyle change is a complex and formidable endeavor, given the current food environment. Moreover, for positive change to occur, nutrition messages should be communicated in a scientifically precise, yet practical and motivating manner. McDonald’s tries its best to adapt communication strategies to changing situation. In the paper, dis...
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